"Can I Buy Hermès at Gotemba or Sano Outlets?" Many people wonder, 'Can I buy it cheaper overseas?'
However, to get straight to the point, Hermès does not have any official outlets anywhere in the world.
In this article, we’ll sort out the truth behind rumors about various outlets and explain why Hermès has no official outlets. We’ll also share ways to confidently get Hermès at a lower price without having to hunt for outlets.
Hermès does not open stores in outlet malls like Coach or Prada.
Even if you search in Gotemba, Sano, Kisarazu, Karuizawa, or famous outlet malls overseas, you won’t find a single official Hermès store.
The reason isn’t simply that they haven’t opened outlets—it’s a clear policy based on their brand strategy. Let’s take a closer look in the next section.
The absence of outlets isn’t just a sales strategy—it’s rooted in Hermès’ philosophy and manufacturing practices.
Let’s take a look at the specific reasons behind this.
Hermès bags and accessories are meticulously handcrafted by skilled artisans, one piece at a time.
Because they are not mass-produced, there is hardly any leftover stock, so there’s no need to send items to outlets.
Hermès bags are not just fashion items—they are regarded as special possessions with investment value.
To prevent the risk of price depreciation, the brand strictly controls its distribution. By avoiding sales and outlet stores, Hermès maintains stable value and preserves customer trust.
Many people might wonder, 'If there are no outlets, is there any way to get Hermès at a lower price?
Here, we’ll introduce the exceptions within official channels as well as practical methods that anyone can use.
There is a sale called 'Soldes' that is open only to a very small number of VIP customers who receive invitations.
A few times a year, items like shoes, scarves, and accessories are sold at a discount, but bags such as Birkin or Kelly rarely appear, and these events are not open to the general public.
In other words, this is a completely different system from outlets and cannot be considered a realistic option for the general public.
The most practical way to get Hermès at a lower price is to make use of the pre-owned and resale market.
If you buy from a reputable specialist store, professional appraisers provide quality assurance and after-sales support, allowing you to purchase with confidence.
For beginners in particular, there are classic models that can be obtained at relatively affordable prices.
For more details, please refer to the following article.
Hermès Bags Ranked by Price [2025 Edition]｜Best Entry-Level Picks & Comparison Guide
Although Hermès has no official outlets, you may come across products online or in some stores being sold as Hermès outlet items.
However, these are not official outlet products, and purchasing them carries the following risks.
Sometimes 'outlet' is mistakenly equated with 'Soldes,' but the two are completely different.
'Soldes' is a sale by invitation only for select customers, primarily featuring shoes, scarves, and accessories. Bags like Birkin or Kelly rarely appear, and the event is not open for general customers to attend.
In other words, it has nothing to do with items labeled as 'outlet products' on the market.
Hermès products sold as 'outlets' often target those unfamiliar with the brand’s characteristics and carry risks of being counterfeit or not covered by warranty.
To purchase with confidence, it is important to always choose products with a warranty from a reputable specialist store.
You Might Also Like：How to Spot Fake Hermès Products: A Complete Guide
We’ve compiled some of the most frequently asked questions from our readers. If you’d like to clear up your doubts quickly, this section will be especially helpful.
A：You won’t find official Hermès stores in well-known outlets across Europe or the U.S. They are often confused with duty-free shops or parallel import retailers, so it’s important to be cautious.
A：In reality, the most affordable option is the pre-owned or resale market. For peace of mind, it’s best to choose a trusted specialist that offers authenticity guarantees.
A：Models like the Evelyne TPM and Picotin Lock are relatively more affordable. For more details, check out our article ’Hermès Bags Ranked by Price [2025 Edition]｜Best Entry-Level Picks & Comparison Guide’.
A：Hermès sales invitations are only sent to a very select group of customers who have a consistent purchase history and a strong relationship with the store.
Typically, invitations are extended to those who purchase a wide range of items—clothing, shoes, accessories—throughout the year and who maintain a good relationship with their personal sales staff.
However, the criteria are not disclosed, and meeting them does not guarantee an invitation.
There are no official Hermès outlets. You won’t find them at Gotemba or overseas outlet malls because the brand carefully controls its distribution to protect both its asset value and the rarity of its products.
So, how can we safely get Hermès at a more affordable price?
The answer lies in the pre-owned and resale market. Reputable specialist stores offer professional authentication and after-sales support, allowing you to confidently purchase Hermès even though official outlets don’t exist.
At XIAOMA, we have a dedicated buyer network specializing in Hermès and a reliable authentication system, so even first-time customers can use our service with confidence. You can compare items in-store or consult with us via LINE.
Now that you know there are no outlets, it’s more important than ever to find the right piece for you through a trusted purchasing route.
