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About us

Ginza Xiaoma

Only love and value last forever

GINZA XIAOMA|For many years, Ginza Xiaoma has been deeply engaged in the recycling, consignment, exchange, and sale of Hermès items, securing a prominent position in Japan’s well-established luxury second-hand market. It is known as "The Hermès Sanctuary Within Reach." Located in Ginza, Tokyo, the flagship store regularly holds a rich inventory of hundreds of pre-owned and brand-new Hermès bags, with more than half being popular items that are difficult to obtain at boutiques, and some even rare collectible treasures.

We are committed to expanding our global reach, not only to collect more high-quality items from around the world but also to bring professional and attentive service to Hermès enthusiasts globally. GINZA XIAOMA has set up stores in the three major cities of Asia, including GINZA XIAOMA Hong Kong and GINZA XIAOMA Singapore. Each store is staffed with top appraisers appointed by our headquarters in Japan to strictly assess every Hermès item recycled or consigned. To date, both overseas stores have earned the trust of customers and become one of the shops with the largest Hermès inventories at current market prices in the region.

Through the constantly updated multilingual official online store and social media platforms, we provide Hermès enthusiasts worldwide with a free space to "discover your dream bag and let go of your beloved one." Here, Hermès experts with nearly 30 years of experience in Japan carefully select every Hermès item for you. With their lifetime of expertise and market-leading insight, they offer you precise guidance on recycling and consigning your Hermès items.

Our professional team thoroughly understands market trends and fluctuations worldwide, recycling thousands of Hermès bags and accessories annually. In recent years, we have also introduced a number of personalized VIP services within the industry to better meet the diverse needs of customers in selling and purchasing Hermès items.

CONCEPT

At GINZA XIAOMA, everything we do stems from our admiration and passion for the Hermès brand.

We believe that every top luxury item crafted with meticulous craftsmanship and ultimate pursuit of perfection becomes even more precious because it carries the memories of its user.

We understand and value its worth, as well as the role and meaning it played in life.

Our purpose is to carefully package and pass on this love and value.

MISSION

Solving all your Hermès-related concerns

SHOP|Online Purchase

GINZA XIAOMA collects thousands of unmatched new and second-hand Hermès bags globally each year, making it the largest Hermès collection in Japan. Here, you will find always popular classics, rarely seen limited-edition collectibles, exclusive custom orders with the iconic horseshoe stamp, rare leathers, and freshly launched seasonal colors, as well as beautiful and affordable vintage bags. The online store is updated frequently, bringing your dream Birkin or Kelly within reach!

SELL|High-Priced Recycling

We have focused on Hermès recycling and resale for many years, with customers around the world, loved by numerous super VIP collectors and celebrities both in Japan and internationally. Led by Japan’s top Hermès experts, our professional appraisal team has a deep understanding of market trends worldwide, recycling thousands of Hermès bags, apparel, and accessories annually. We are committed to providing you with the most convenient and professional Hermès appraisal and recycling services.

CONSIGN|Worry-Free Consignment

With our extensive and close-knit VIP client network, streamlined consignment process, and personalized “butler” service, GINZA XIAOMA continues to offer the smoothest, most reassuring, and easiest consignment experience to Hermès users worldwide. Experienced appraisers thoroughly investigate global Hermès secondary market trends to develop the most optimal pricing strategy for you. Members also enjoy consignment services free of commissions and all service fees.

Company NameASU BRAND Co. Ltd
Date of EstablishmentMarch 25, 2015
LocationGinza Xiaoma 8-5-6 Ginza Chuo-Ku,
Tokyo 104-0061 Japan
(+81)03-6264-5267
CEOXiaoMa
CapitalJPY 30,000,000
Employees50
Business Contents1. Sales and purchase of antiquities
2. Import, processing, and sale of bags, precious metals, jewelry, watches, antiques, etc.
3. Information provision service and communication with the Internet