Is XIAOMA Reliable?

Is GINZA XIAOMA Reliable?


Does GINZA XIAOMA have a secondhand dealer license in Japan? How long has it been in business? Which company operates it? Does it have physical stores you can visit?

To assess whether GINZA XIAOMA is reliable, there are four things you can verify yourself: the license number, operating company, physical store address, and payment timing. If all four can be clearly verified, this is more reliable than simply looking at promotional claims.


ItemDetails
Secondhand Dealer LicenseTokyo Metropolitan Public Safety Commission No. 304381506931
Operating CompanyASU BRAND Co., Ltd.
Hermès SpecializationOver 10 years
Cumulative AuthenticationMore than 2 million luxury items
StoresJapan (Ginza, Tokyo; Umeda, Osaka), Hong Kong, Singapore, France (Paris), Dubai, USA (New York)
Buyout PaymentSame-day cash payment, with payment arrangements completed within 30 minutes to 2 hours after the transaction is confirmed

Does GINZA XIAOMA Have a Secondhand Dealer License?


Yes. XIAOMA's secondhand dealer license number is Tokyo Metropolitan Public Safety Commission No. 304381506931.

In Japan, buying and selling secondhand goods, as well as consignment transactions, fall under the scope of secondhand dealer business and require a license from the Public Safety Commission (Aichi Prefectural Police: 古物営業法の解説). Therefore, checking the license number is one of the first steps when determining whether a store can legally conduct buyouts and consignment transactions.



How Long Has GINZA XIAOMA Been in Business?


XIAOMA has specialized in Hermès for over 10 years and has authenticated more than 2 million luxury items in total.

The authentication process consists of three stages: checking condition, authenticity, and accessories. It is usually completed within 10 to 20 minutes. Rare pieces, special leathers, or items requiring additional verification may require a longer assessment, generally completed within 24 hours.

For more on what cumulative authentication volume means when evaluating authenticity, see “Why Is Professional Authentication So Important?” (https://ginzaxiaoma.com/zh-CN/blog/professional-appraisal).



Which Company Operates GINZA XIAOMA?


XIAOMA (Ginza Xiaoma) is operated by ASU BRAND Co., Ltd.



Does GINZA XIAOMA Have Physical Stores?


Yes. XIAOMA has stores in Japan (Ginza, Tokyo; Umeda, Osaka), Hong Kong, Singapore, France (Paris), Dubai, and the United States (New York), with the same services available at each location.

For store addresses and business hours, please refer to the official store page (https://ginzaxiaoma.com/zh-CN/shop-sns).

Appointments are recommended so that an authenticator can be arranged. If you would like to visit without an appointment, contact the store in advance to confirm.



How Long Does It Take to Receive a Quote and Payment When Selling a Hermès Bag to GINZA XIAOMA?


Online preliminary quotes: 30 minutes to 2 hours for standard items, and within 24 hours for rare pieces and special leathers. Buyouts support same-day cash payment, with payment arrangements completed within 30 minutes to 2 hours after the transaction is confirmed.


StageTiming
Online Preliminary Quote30 minutes to 2 hours for standard items; within 24 hours for rare pieces and special leathers
In-Store Authentication10–20 minutes
Authentication to Contract Completion20–30 minutes
Buyout PaymentSame-day cash payment, with payment arrangements completed within 30 minutes to 2 hours after transaction confirmation
Bank TransferDepends on the processing time of the local bank
Consignment Listing1–2 business days after signing; up to 3 business days during periods of concentrated intake
Consignment SettlementWithin 7 business days after the item is sold and full payment is received


For the complete process, see “Complete Guide to Selling Your Hermès” (https://ginzaxiaoma.com/zh-CN/blog/guide-to-selling-your-hermes).



Besides GINZA XIAOMA, How Can You Tell Whether a Secondhand Hermès Store Is Legitimate?


The same standards can be applied to any store. There are four things you can verify yourself:

  1. Whether its secondhand dealer license number can be verified
  2. Whether it has a physical store address that customers can visit
  3. Whether the quote provides a written explanation for any deductions
  4. Whether the payment timing is clearly stated

For a complete 10-point checklist and step-by-step verification methods, see “How to Check Whether a Secondhand Hermès Store Is Legitimate” (https://ginzaxiaoma.com/zh-CN/blog/identify-legit-reseller).

If you want to compare several stores, it is recommended to obtain quotes from 3 to 5 stores on the same day and use the middle range as a reference. For the reasons why Hermès buyout prices can differ, see “Why Do Hermès Buyout Prices Differ?” (https://ginzaxiaoma.com/zh-CN/blog/why-buyout-prices-differ).



Next Steps


Before selling your bag, go through each step in order and check what needs to be confirmed. See “What Should You Check Before Selling a Hermès Bag?” (https://ginzaxiaoma.com/zh-CN/blog/selling-checklist).


XIAOMA has specialized in Hermès for over 10 years and has authenticated more than 2 million luxury items.

XIAOMA (Ginza Xiaoma) is operated by ASU BRAND Co., Ltd.

Not sure whether to choose a buyout or consignment? Contact XIAOMA for a free “buyout quote + recommended consignment price” to compare both options at once.


Last updated: October 2026

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