When it comes time to part with an Hermès bag, many people find themselves asking, “Where should I sell it?” or “Will I really get a good price?” It’s completely natural to feel uncertain. That’s why real reviews from people who have actually sold their Hermès bags can be incredibly reassuring and helpful.
In this article, we’ve thoroughly researched highly rated buyers and tips for avoiding common issues, based on Google reviews and feedback from social media.
We also cover expert tips from professional Hermès appraisers on how to maximize your resale value, along with answers to common questions sellers often have.
If you want to sell your cherished Hermès with confidence, be sure to read through to the end.
Feedback such as “I was offered a high price” or “The service was courteous” from those who have firsthand experience can be incredibly helpful in finding a trustworthy buyer.
In this section, we’ll explore real customer feedback found on Google Maps and social media to understand which qualities are most appreciated by sellers.
There are numerous customer reviews of luxury resale shops posted on Google Maps. Stores that are particularly well-rated for Hermès purchases often share some notable characteristics, such as those listed below.
【Examples of High Ratings】
The staff offered exceptionally courteous support via LINE as well as in-person. The store is immaculate and exudes a strong sense of reliability.（Google ★5）
— Based on Google Reviews for XIAOMA Ginza Chuo-dori Main Store
Since it was my first time selling, I appreciated their thorough explanations, which made me feel at ease and comfortable to proceed with the transaction here.（Google ★5）
— Based on Google Reviews for Estheme Ginza Main Store
The following three points are frequently cited as reasons why customers feel satisfied:
Many customers mention that the prices offered were higher than other stores or close to the original retail price.
Points that directly contribute to the satisfaction of affluent customers include comments like “The staff were knowledgeable about Hermès and trustworthy” and “The private, discreet setting allowed for a calm and comfortable conversation.”
Speed is another major factor behind positive reviews, including remarks such as “The LINE appraisal response was very fast” and “The transfer was completed within the same day.”
On the other hand, negative reviews tend to show the following patterns:
For example, some customers say, “They gave a high estimate via LINE, but when they saw the actual item, the offer was cut in half.”
There are cases where customers expressed concern about their bags being taken out of sight during the appraisal, or receiving their items back with damaged packaging.
Some customers mentioned feeling pressured to decide quickly, and that staff behavior changed abruptly when they refused the offer.
Quick Tip
When entrusting a high-value Hermès bag, it’s essential to ensure the appraisal environment is trustworthy. We recommend checking reviews to confirm whether there is a thorough in-person explanation and if the in-store appraisal aligns with the LINE assessment.
Many people wonder, “Where should I sell my Hermès bag?” or say, “I want to get the best price but also sell with peace of mind.” To address these concerns, we have carefully selected trustworthy buyers based on customer reviews.
The stores featured here are highly rated not just for their competitive buying prices but also for their excellent customer service, clear appraisal explanations, and careful attention to detail.
For those selling their Hermès bags for the first time, we provide a detailed introduction to each store’s unique qualities, complemented by genuine user reviews to ensure peace of mind.
This service is operated directly by ASU BRAND Co., Ltd., the company behind this media platform.
The store employs appraisers with specialized knowledge of Hermès anGallery Rare Aoyama Omotesando Store | Attractive Prices You Can Trustd focuses on providing customer service that ensures sellers feel confident and satisfied. Located in the heart of Ginza, it offers a calm atmosphere and thorough appraisals, making it popular among repeat customers.
I’m always grateful for their very polite and attentive service. It gives me peace of mind to sell items here.（Google ★5）—Based on Google Reviews
I believe their appraisers have the best expertise by far! The customer service is also excellent.（Google ★5）—Based on Google Reviews
Image Source：Gallery Rare
Known for expertise in luxury brands such as Hermès, Gallery Rare enjoys strong support from users in the Omotesando and Aoyama neighborhoods.
They provide services for both purchases and sales, with many customers reporting that they were satisfied with the appraisal prices.
I used their services for both selling and buying. They offered me a great price, and I’m very satisfied with my purchase!（Google ★5）—Based on Google Reviews
I used both the selling and buying services. The staff were very friendly, so I didn’t get bored while waiting, and I was satisfied with the purchase price.（Google ★5）—Based on Google Reviews
Image Source：BRAND OFF
The clean and calm store atmosphere, along with thorough appraisal explanations, have earned high praise. For those uneasy about selling items personally through flea markets or similar platforms, this store offers a reliable and reassuring option.
I requested an appraisal. The store was clean, and I was satisfied with the appraisal.
（Google ★5）—Based on Google Reviews
The staff gave a very polite impression, and they provided clear explanations about the appraisal price, so I was able to sell with confidence.（Google ★5）—Based on Google Reviews
Image Source：Nanboya
They offer flexible appraisal services for a variety of Hermès items beyond bags, including rings and scarves. Their in-store appraisals, combined with LINE assessments, are well regarded for their thoroughness and care.
Even though my item didn’t have a tag, they still accepted it. They even purchased my ring at a slightly higher price than the market average（Google ★5）—Based on Google Reviews
I sold my Hermès Chaîne d'Ancre ring here, and they gave me a higher price than I expected. Very happy with the deal!（Google ★5）—Based on Google Reviews
Image Source：KOMEHYO
Trusted major buyer in Shibuya with convenient access. Perfect for first-timers with our clear, step-by-step appraisal explanations.
As a first-time user, I really appreciated how clearly they explained their appraisal standards - I felt completely comfortable trusting them with my items（Google ★5）—Based on Google Reviews
They handled everything so professionally and gave me a great price - I'm completely satisfied with their service（Google ★5）—Based on Google Reviews
It’s only natural to want to get the highest possible price when selling something valuable.
The appraisal value of an Hermès item can vary significantly depending on several factors, such as the model, material, color, and overall condition.
In this article, we’ll take a closer look at the key features of Hermès bags that tend to command higher resale prices, as well as specific factors that can help boost your appraisal value.
Among all Hermès bags, the following three models are especially known for their consistently high demand and stable market value, making them more likely to fetch higher resale prices.
Quick Tip
A high retail price doesn’t always mean a bag will sell for more. Market demand and availability play a big role.
Hermès offers hundreds of colors and dozens of materials, but the following are especially valued and tend to lead to higher appraisal prices.
Quick Tip
The appraisal value is also influenced by how widely that particular color and material combination is available on the market.
The value of a Hermès item isn’t determined solely by its model or color. Other factors, such as the ones below, also have a significant impact on the appraisal price.
Quick Tip
A little extra care before submitting your item for appraisal can make a difference of tens of thousands of yen. Those who keep their bags well-maintained are more likely to receive higher valuations.
When selling high-end brands like Hermès, many people worry about issues such as item swapping and significant price reductions during appraisal.
In actual customer reviews, a notable number of concerns and complaints about these issues can be found.
In this section, we'll share tips to help you avoid these issues and how to choose a reliable resale store.
Item swapping refers to the malicious act where the bag or accessory you leave for appraisal is replaced with a similar but different item upon return. Although such cases are rare, concerns have spread through customer reviews and social media.
Quick Tip
Be sure to confirm whether you can attend the appraisal in-store — it’s a sign of trustworthiness.
It’s common for the estimated price given via LINE or email to differ from the actual appraisal amount at the store.
However, it’s important to distinguish whether the difference is due to a legitimate valuation gap or an unfair price reduction.
Quick Tip
Instead of worrying about a lower offer, focus on how you describe and present the item — it can make a big difference in the quoted price.
What customers mention most often in reviews as a source of trust is the store’s ability to make reliability visible.
Quick Tip
When choosing a store, focus not only on the price but also on whether you can confidently entrust your items to professionals.
XIAOMA, highly rated by customers in reviews, is a trusted Hermès specialist appraisal service supported by many clients.
More than just a great price, customers tell us they’re glad they trusted us — thanks to the unique advantages we provide.
In this section, we’ll share the three main reasons why customers keep choosing XIAOMA.
At XIAOMA, we have Hermès-certified appraisers on staff who carefully evaluate each item with great attention to detail.
Leading XIAOMA’s team of appraisers is a professional with more than 30 years of experience. We appraise a wide range of Hermès items, from current models to vintage and rare pieces, based on extensive and in-depth expertise.
Based on Customer Feedback
The explanation was thorough, which made me feel confident in the transaction. I am also satisfied with the appraisal amount.—Based on Google Reviews
I was impressed by their deep expertise and courteous service.—Based on customer reviews on XIAOMA’s official website
Other stores didn’t value my Hermès accessories and apparel very much, but Ginza XIAOMA offered me a price beyond my expectations. It really showed me that they truly understand the value of these items.—Based on customer reviews on XIAOMA’s official website
To accommodate customers who live far away or have busy schedules, we also offer LINE appraisals and home pickup services.
Simply send photos via LINE, and our specialized staff will quickly provide an appraisal, offering a price that minimizes the gap with the actual item's condition.
Based on Reviews
They provide very courteous service both through LINE communication and in-store.—Based on Google Reviews
At XIAOMA, we value not only how much you can sell your item for now, but also proposals from a long-term perspective.
For example, we provide advice tailored to your goals, such as whether to hold onto the item instead of selling immediately or to approach your desired price through consignment sales.
Based on Reviews
The staff members are all very approachable and friendly—Based on Google Reviews
Their genuine understanding of Birkin bags gave me peace of mind. With convenient LINE appraisals and home pickup, the transaction was simple, and the price offered exceeded my expectations.—Based on customer reviews on XIAOMA’s official website
For those selling Hermès items for the first time or who have had unsatisfactory experiences in the past, gathering information beforehand is extremely important.
Below are some of the most common questions we receive along with their answers.
It’s best to go with a buyer specializing in the brand.
Since Hermès pricing and appraisal criteria are more complex than those of other brands, it’s better to choose a store with extensive experience handling Hermès items rather than a general brand resale shop. This often leads to higher purchase prices.
For certain popular models, limited-edition materials, and rare colors, appraisals can sometimes exceed the retail price.
Especially models like the Mini Kelly and Birkin 25 in black with gold hardware often have market values exceeding their retail prices, attracting increasing attention as valuable assets.
The price varies greatly depending on the model, condition, material, stamps, and accessories, but as a general guideline, expect around 60% to 100% of the retail price.
If the item shows minimal signs of use and features popular color, material, and stamp combinations, it’s not uncommon for the price to approach the retail value.
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If you have enough time, consignment sales may allow you to get a higher price.
However, if you want to convert your item into cash quickly and with certainty, immediate purchase is the better option.
It’s best to choose a store like XIAOMA, where you can select either option and decide after consulting with the experts.
Absolutely, you can request an appraisal without obligation.
Most resale shops offer free appraisals via LINE, email, or in-store, and you won’t be charged even if you decide to cancel.
Even if you haven’t decided whether to sell right away, we recommend reaching out for a consultation first.
When selling a luxury brand like Hermès, it's not just about "getting the highest price"—it's equally crucial to find a trustworthy buyer who will uphold its legacy.
As highlighted in this post, real customer reviews are packed with valuable tips for choosing the right store.
By listening to these real-life experiences, you can find the perfect resale partner for your needs.
Among these, XIAOMA stands out—with specialized expertise in Hermès and a personalized approach that earns exceptional customer reviews.
For those who wish to maximize the investment value of their Hermès pieces, we highly recommend XIAOMA's LINE appraisal service or in-store consultation.
Let me leave you with this key reminder: Choosing the right buyer is the essential first step toward a satisfying resale experience.
To ensure a regret-free Hermès sale, let these authentic reviews guide you toward a confident first step.
