Hermès: A Brand That’s Both a Joy to Use and a Valuable Asset
Hermès isn’t just a luxury brand—it’s an investment. Iconic models like the Birkin and Kelly bags continue to see increasing global demand, and depending on their condition and timing, they can often be resold for prices higher than their original retail value.
However, even with the same bag, the buyback price can vary significantly depending on where you sell it. Choosing a reputable store with expertise and a proven track record can help preserve your bag’s value and ensure a satisfying selling experience. On the other hand, picking a store without much thought could leave you thinking, “That was way less than I expected.”
In this post, the XIAOMA Topics editorial team has carefully selected and compared 7 recommended buyback shops for anyone looking to sell their Hermès items confidently and at the best possible price. We’ll also break down:
But first, let’s go over what criteria to check when choosing where to sell.
Because Hermès holds such high asset value, the store you choose can make or break your selling experience and price. For a smooth process and high appraisal, make sure your chosen store meets the following:
Items like the Birkin, Kelly, or anything in exotic leather require more than general brand knowledge. Choose a store with professional Hermès appraisers and a solid track record in handling Hermès bags.
In addition to in-store appraisals, check if the shop offers LINE appraisals, home pick-up, or video call options. These are especially helpful for busy people or those living far from urban centers.
Stores with access to overseas buyers or consignment channels—not just domestic sales—can often offer better prices. This is especially important for new, unused, or rare limited-edition models.
Look at online reviews, public transaction history, and whether the store offers perks like free cancellations and privacy-conscious service. These all contribute to peace of mind during the selling process.
There are many Hermès buyback stores across Japan, so it’s only natural to feel overwhelmed when trying to decide where to go. Not every shop handles the full range of items—from standard Birkins and Kellys to exotics, limited editions, or even Hermès jewelry.
Here are 7 stores the XIAOMA editorial team confidently recommends, starting with our own XIAOMA locations in Ginza and Umeda.
※This is one of our own stores—located in Ginza, specializing in high-value Hermès items.
At the XIAOMA Ginza Flagship, professional Hermès appraisers are on hand to assess everything from classic Birkin and Kelly bags to exotic leather items, limited editions, and jewelry.
Located in central Tokyo, the shop offers a private, relaxing environment for your appraisal. Every detail—from material and stamp to color—is carefully inspected by Hermès specialists. They’ll propose the best plan for you, whether that’s a direct buyback or consignment sale.
“They offered a high buyback price and handled everything quickly. Highly recommended!”
“The store is right in front of Osaka Station, easy to find. Calm atmosphere and friendly staff. I’ll be back!”
▶︎ [Get a LINE appraisal here]
▶︎ [Learn more about XIAOMA's Hermès buyback services here]
※This is a store operated by our company. It's highly recommended for those in the Kansai area looking for a trustworthy place to sell Hermès items.
Located just a 5-minute walk from both Midosuji Line’s “Umeda Station” and JR “Osaka Station,” XIAOMA Umeda is one of the few stores with in-house Hermès-certified appraisers. Even while staying in the Kansai region, customers can enjoy the same high-quality evaluation and consignment services offered in Tokyo.
Our experienced professionals thoroughly inspect everything from classic models like the Birkin and Kelly to exotic leathers and limited editions. We offer tailored proposals, whether you're looking for a high-price direct sale or a consignment option.
Our strong local reputation is built on the high level of expertise and trust that allows customers to consult with confidence.
"They offered a high purchase price and handled everything quickly! A shop I can definitely recommend. I’ll be back again."
"The store is located right in front of Osaka Station—super easy to find. The atmosphere inside is calm, and the staff were kind and made it a comfortable visit. Looking forward to coming again."
▶︎ Click here for LINE appraisal
▶︎ Learn more about Hermès buying at XIAOMA
Image credit: Gallery Rare
Gallery Rare is a luxury brand buying specialist with stores mainly in Tokyo and Osaka. The company is particularly strong in high-end brands like Hermès and Chanel, backed by an impressive track record of successful purchases.
In addition to in-store buying, they also offer home delivery appraisals and on-site visits, making their services accessible to a wide range of users.
"Everything went very smoothly. The staff member really knew Hermès and handled things quickly—very helpful!"
"Great service! They truly understand the value of the items and offered a convincing price. Especially impressed with their Hermès appraisals."
KOMEHYO
Image credit: KOMEHYO
KOMEHYO is one of Japan’s largest reuse department stores. It deals in a wide variety of products beyond branded bags, including watches and jewelry, and is well-known as a trusted major retailer.
They also handle a high volume of Hermès items, and their commitment to transparent appraisals is highly appreciated.
"My girlfriend wanted to let go of her favorite Hermès bag, so we searched for the store offering the best price around Nagoya Station and Sakae. In the end, KOMEHYO offered the highest quote."
"They bought my unused Hermès item at a great price. Very satisfied!"
Image credit: Valuence Holdings
NANBOYA is a well-known nationwide brand buying chain with a strong presence on TV commercials and media. They handle not only Hermès, but also popular brands like Louis Vuitton and Chanel, and are known for their fast appraisal services.
Customer Reviews for NANBOYA
"I sold my Hermès Chaine d’Ancre ring here. They gave me a better price than I expected—very happy with the deal!"
"I sold an unused Hermès coin case. The staff were friendly, and the whole process went smoothly. Great experience!"
DAIKOKUYA
Image credit: DAIKOKUYA
Well-known for both ticket sales and brand-name item purchases, DAIKOKUYA has over 200 locations nationwide, making it one of the most accessible options in Japan.
Not only do they handle Hermès bags, but they also appraise watches, jewelry, and other luxury goods—making it a convenient option if you're looking to sell multiple items at once.
"I had my Hermès bag appraised about half a year ago… The staff were very pleasant, and I was happy with the purchase price."
"I sold a Hermès bag along with some accessories. The staff were courteous and kind. I’ll definitely return when I have more items to sell."
Image credit: BRAND OFF
With both domestic and international locations, BRAND OFF is a major player in the luxury resale market. Their sales channels include Hong Kong and Taiwan, giving them an edge in evaluating rare and high-demand items.
They also offer home delivery appraisals, making them a reliable choice for sellers living far from physical stores.
"I brought in some Hermès and Louis Vuitton bags. They offered a high price and treated me with care—very satisfied!"
"I sold a Hermès Kelly. I called about five shops for quotes, and BRAND OFF gave me the highest offer by far."
Which Shop is Right for You?
We’ve now introduced 7 different stores, each with their own strengths and features. If you’re still wondering:
“So… which one’s the best fit for me?”
Don’t worry—we’ve got you covered. Below, you’ll find a comparison table of the key criteria to help you choose the shop that best matches your needs.
★ = Editor’s Recommended Stores
When it comes to selling Hermès, the right store really depends on the model and condition of your bag.
If you're wondering, “Where should I sell my Hermès?”, the following guide will help you choose the best fit.
If you have a new or unused Birkin or Kelly—especially the latest model—your best bet is a Hermès-specialized store.
Stores that have international buyer networks can appraise based on not just local demand but also global market trends, often resulting in higher offers.
XIAOMA is a great place to start—they offer quick and convenient appraisals via LINE, so you can check the estimated market price in advance.
If you’re selling rare pieces like crocodile, lizard, or special orders in limited colors, choose a store that has proven experience with such items.
A Hermès expert will be able to give an accurate valuation, and if the store offers consignment sales, that can further increase the final price.
Look for shops that also have reliable sales channels—this gives your rare item the best chance at top value.
If you're clearing out old bags that show visible wear, or selling multiple items through estate liquidation, a large, general-purpose resale chain is ideal.
Well-known nationwide stores have the capacity for bulk buys and offer fast cash payouts, making them perfect for quick and efficient sales.
No Hermès-specialist nearby? No problem.
Choose a store that offers delivery appraisals or appraisals through LINE or video chat.
In addition to big resale chains, XIAOMA provides nationwide delivery service, meaning even if you're in a remote area, you can get Tokyo-quality appraisals from the comfort of your home.
If you're thinking:
"I don’t know which store to trust..."
"I’m nervous about the process..."
—then go with a store that has strong reviews and a proven track record.
XIAOMA also offers pre-appraisal consultations through LINE, which helps answer questions before you commit—making it especially beginner-friendly.
Some Hermès bags and items consistently fetch high resale prices. In fact, if the condition is right, some pieces can even be appraised above retail.
These are known as Hermès’ “Big Three” and always in high demand.
In particular, smaller sizes like the Birkin 25 and Kelly 25 are incredibly popular, often appraising well above retail on the secondary market.
? For more, check out: "Top 5 Highest-Selling Hermès Items [2025 Edition]"
When it comes to Hermès, color plays a major role in your appraisal value.
These colors tend to retain strong market prices, and if your bag is in unused condition, you might even receive offers above retail.
Exotic leathers like crocodile (Porosus/Alligator) and lizard stand out due to their scarcity—making them worth hundreds of thousands of yen more than standard leather bags.
Also growing in popularity is Chevre (goat leather), prized for its lightweight feel and vibrant colors. Demand for Chevre models is rising steadily.
It's not just bags that fetch high prices.
Hermès accessories like Chaîne d’Ancre jewelry, scarves, and small leather goods are also in high demand.
If your item is unused and includes original packaging or accessories, it can significantly boost the appraisal amount.
Even for the same Hermès item, your appraisal can vary greatly depending on where you sell it. Here are the key traits shared by top-tier buyers:
Models like Birkin and Kelly vary in value based on stamps, materials, and rarity.
A store with Hermès-certified appraisers ensures accurate, fair evaluations—down to the finest detail.
Shops that go beyond domestic buyers—reaching international collectors or offering consignment sales—can often maximize your profit, especially for rare or unused items.
This global reach can make a big difference in your final payout.
Stores with positive customer reviews and a track record of solid results are always a safer choice.
Look for comments like:
“Got a better-than-expected price” or
“Staff were knowledgeable and courteous.”
These real experiences help avoid common pitfalls.
? For more insights, check out: "Complete Guide to Hermès Buyer Reviews & How to Choose the Right Shop."
Whether in a major city or a central district like Umeda, easy access makes the process smoother—especially for those who plan to sell frequently.
? If you're based in Kansai, this guide may help: "How to Sell Hermès in Umeda for the Best Price: 5 Recommended Shops & Tips"
A: The Birkin 25 and Kelly 25 are among the most in-demand, with classic colors (Etoupe, Black, Gold) and exotic leathers or special orders often commanding prices well above retail.
A: Yes. Especially for small-size models like the Birkin 25, Kelly 25, or Constance Mini, if unused and in a popular color, appraisals can exceed original prices.
Prices fluctuate depending on the season and demand, so it’s wise to compare multiple offers.
A: Absolutely. Hermès jewelry, scarves, wallets, and other small accessories are all popular.
Having complete accessories (box, dust bag, etc.) can increase your final price.
A: Yes—most luxury resale shops offer free appraisals, with no cancellation fees or shipping charges for delivery appraisals.
So, there’s no risk in getting a quote.
A: Consider consignment sales—they take more time but can offer better returns than direct purchase.
XIAOMA, for example, supports consignment and leverages domestic and international buyer networks to get top value for your item.
Hermès isn’t just a luxury item—it’s an asset with lasting value.
That’s why choosing the right place to sell is just as important as when or what you sell.
This article introduced:
Each store has its own strengths, so the best one depends on your goals and the condition of your bag.
Knowing how much your Hermès is worth right now is the first step to a confident sale.
XIAOMA offers LINE appraisals, delivery appraisals, in-store consultations, and consignment options—all designed to help you get the best outcome.
