How Much Is the Hermès In-the-Loop? [2025 Edition]|Latest Retail Prices Explained

In the Loop is a quintessential Hermès design, known for its signature handle inspired by the Chaine d’Ancre motif and its luxurious leather finish.


With a rounded silhouette reminiscent of the Picotin but a more modern, refined feel, this model has attracted attention since its debut in 2022.


In this article, we’ll break down the latest 2025 retail prices, how to buy In The Loop from official boutiques, current resale market trends, and even compare it to the popular Picotin. If you're considering a purchase, this guide is for you.


2025 Retail Prices for In The Loop

Currently, In The Loop is mainly available in two sizes: 18 and 23. Most models feature Taurillon Clemence leather, but there are also styles in Toile x Swift and monochrome (one-tone) combinations.


Below is a summary of retail price changes from 2023 to 2025:


※Note: Prices are as of the time of publication and may change.


Can You Buy In The Loop at a Hermès Boutique? What You Need to Know

Although In The Loop is a relatively new model, it's already highly sought after—making it hard to buy at retail.


The Invitation System

Hermès boutiques often follow an invitation-based sales model. This means even if you visit a store, you’re not guaranteed to be offered the bag you want.


  1. If you’re a first-time customer or have a limited purchase history, In The Loop is less likely to be presented to you.
  2. Long-term Hermès clients tend to be shown a wider selection.


Limited Production

Each bag is handcrafted, resulting in low production volume. Popular colors like Etoupe, Nata, and Black often sell out quickly.


Evolving Popularity

Initially seen as “similar to the Picotin,” In The Loop is now appreciated for its modern, edgy aesthetic, especially among younger buyers.


Important Consideration

Some online reviews say "it’s hard to buy" or "not popular," but these are often due to limited availability, not lack of demand.


If you can’t find one in-store, the resale market is a great alternative. Trusted resellers offer authenticated bags, so you can shop with confidence.


What’s the Resale Value of In The Loop?

Since it’s hard to get from boutiques, many buyers turn to the pre-owned or resale market. Prices vary by condition and color, but here’s a breakdown of current sales and buyback price trends:


Typical Resale Prices

In The Loop 18 generally sells for ¥600,000 to ¥800,000, and the 23 for ¥650,000 to ¥850,000.


Bags in popular colors or unused condition often go for near retail.

  1. Etoupe and Nata are especially in demand.
  2. Black retains stable value as a classic.
  3. Gold is slightly more valuable due to its compatibility with Taurillon leather.


In The Loop 18 – Buyback Prices (as of 2025)


In The Loop 23 – Buyback Prices (as of 2025)


To summarize, In The Loop typically resells for around 80–90% of its retail price, while buyback offers range from 70–90%, depending on condition and color.


Especially in popular shades, the bag maintains strong, stable demand, making it a high-value item in the resale market.


Related Reading: Hermès In The Loop Buyback Guide – Tips for Selling Sizes 18 & 23 at the Best Price


In The Loop vs. Picotin: Price Comparison [2025 Edition]


Hermès’ In The Loop is often compared to the iconic Picotin due to their casual, versatile design. In this section, we'll break down the latest retail prices and resale values for both models, and help you decide which one might suit you best.


 Retail Price Comparison (as of 2025)

In The Loop is priced approximately ¥200,000 higher than the Picotin, depending on the size and leather type.


Resale Price Comparison (2025 Market Trends)


The Picotin generally maintains stable resale value near retail, while In The Loop typically resells for 70–90% of its retail price.


Related Reading: Hermès Picotin Lock 2025 Price Guide – Detailed Breakdown by Size & Leather


Who Should Choose Which?

In The Loop is recommended for those who:

  1. Want a newer, more modern Hermès design
  2. Enjoy wearing bags in a crossbody or shoulder style
  3. Prefer a bag that’s less commonly seen and stands out


Picotin is recommended for those who:

  1. Want a more budget-friendly Hermès entry
  2. Prioritize resale value and market stability
  3. Prefer a classic design with wide availability


In The Loop FAQ – Common Questions Answered

Q: Which is better value – Picotin or In The Loop?

A: On paper, Picotin 18 is about ¥540,000, while In The Loop 18 is around ¥750,000—a difference of about ¥200,000.


In the resale market, Picotin benefits from higher availability and typically holds steady at near-retail prices.


Meanwhile, In The Loop appeals to those who seek novelty and trend-forward design.


If resale value and reliability matter most, Picotin is the better value.


If you're drawn to modern style and exclusivity, In The Loop is worth the premium.


Q: Can I make a profit by reselling In The Loop? What's the resale value like?

A: In The Loop 18 usually resells at 70–90% of its original retail price, depending on condition and color.


Rare or near-new bags in high-demand shades can sometimes sell close to retail.


That said, unlike Picotin, you won’t always fetch above retail, especially since production and availability are more limited.


Rather than flipping quickly for profit, it’s more realistic to enjoy using the bag while maintaining its value as an asset.


Q: What size is most popular for In The Loop?

A: The most commonly seen sizes are 18 and 23, with 18 being the more popular choice.


Its compact size makes it ideal for daily use and especially appealing to female buyers.


Size 23 is great for those who need more space, though it tends to appear less frequently in the resale market.


Final Thoughts: Should You Buy In The Loop?


In The Loop is a fresh addition to the Hermès lineup, featuring the signature Chaîne d’Ancre handle and a silhouette that balances elegance with edge.


Since its debut in 2022, the price has continued to rise annually—now reaching ¥750,000+ for size 18 and ¥800,000+ for size 23.


While getting one at a Hermès boutique may be difficult due to limited allocations, the resale market offers a stable alternative—especially for popular colors.


If you're considering buying one, weigh both options:

  1. Try your luck at the official store, or
  2. Find your dream piece at a trusted resale platform at a fair market price


At XIAOMA, we offer a wide selection of Hermès bags, including In The Loop.


We also accept buybacks of gently used pieces, so feel free to reach out for a free consultation.


▶︎ Browse XIAOMA’s In The Loop Collection