Among Hermès accessories, charms are particularly popular. These pendant-style decorative items can be attached to bags or jewelry, allowing for easy customization and a touch of the Hermès world at a relatively accessible price.
Their charm has even led to the rise of dedicated collectors.
This article introduces the most popular Hermès charms in a ranked format, along with insights into the distinctive characteristics and reasons behind their popularity.
※Based on XIAOMA Ginza Store’s 2024 sales data
When it comes to Hermès charms, many people immediately think of the Rodeo. Its adorable stuffed-animal design, inspired by horses and ponies, reflects Hermès’ heritage as a maker of equestrian goods. Because of this unique background, the Rodeo is often chosen as a first Hermès charm by many collectors and fans.
The Rodeo charm comes in three sizes: PM, MM, and GM. The PM size, measuring approximately W9 cm × H7.5 cm (excluding the tail), is the smallest and most versatile, easily fitting bags of all sizes. While the charm is available in various colors, solid colors are especially popular, with all-black being the most favored. Among the tricolor (three-color) options, combinations featuring soft, light hues are the most sought after.
The retail price at the time of this article’s update starts from around ¥80,000 and varies depending on the materials used.
The No. 1 Rodeo PM also comes in different sizes. The MM size measures approximately W13.5 × H11 cm (excluding the tail) and has a more noticeable presence than the PM. It is recommended as a charm for larger bags. Specifically, it pairs well with medium to large-sized bags such as the Birkin 30 or Kelly 32 and above, creating a balanced look.
Another charming way to accessorize is to attach both the MM and PM Rodeo charms together, creating a lovely “parent and child pony” look that adds extra cuteness.
As of the article update, the retail price is approximately ¥100,000 and up, depending on the materials.
The Sac Orange charm is inspired by Hermès’ iconic orange shopping bag. Although small in size, its design faithfully reproduces every detail, showcasing the exceptional craftsmanship of Hermès artisans. It is primarily made from embossed calfskin and adds a noticeable presence just by being attached.
Its versatile design, which pairs well with any Hermès bag, is highly popular. While orange is the classic color, seasonal limited editions are also available. This is a charm that every Hermès enthusiast should definitely keep an eye on.
As of the article update, the retail price starts from around ¥60,000. This charm is relatively affordable for Hermès and easy to incorporate into your collection.
Petit H is Hermès’ upcycling line, which makes use of leftover materials such as scraps from the production process of bags and other products. Within this line, which showcases the artisans’ unique creativity, you can also find bag charms.
Petit H charms are not only unique in design but also highly appealing because many pieces are one-of-a-kind. Featuring a variety of motifs such as animals and stars, they are highly rare. These charms are popular for their sustainable aspect as well as the exceptional craftsmanship of Hermès artisans.
Since Petit H pieces often feature distinctive designs, they are best paired with simple bags such as the Picotin or Garden Party.
As of the article update, the retail price is around ¥90,000, with variations depending on the design and materials used.
Unlike the Rodeo charms introduced earlier, this particular model features exotic leather—such as crocodile or lizard—used on the saddle portion. This distinctive design elevates the charm’s sense of luxury, rarity, and price, making it especially sought after among collectors.
The size corresponds to the standard PM model, which means it pairs well with the same range of bag sizes. However, to truly highlight the rich texture of the saddle’s exotic leather, it is particularly well-suited for pairing with special edition bags such as the Kelly or Birkin.
At the time of this update, the retail price begins at approximately ¥140,000. The use of exotic leather contributes to a higher price point compared to standard models.
Budy is a dog-shaped charm inspired by the Fox Terrier. Crafted from a combination of fluffy Mouton Merino and smooth leather, it offers both the endearing charm of a plush toy and the luxurious feel characteristic of Hermès.
With its relatively casual aesthetic, Buddy pairs especially well with everyday bags such as the Garden Party or Picotin. When attached to a bag, the way it gently sways as you walk is reminiscent of a playful puppy. This charming detail has made it particularly popular among dog lovers and devoted Hermès fans alike.
At the time of this update, the retail price begins at approximately ¥100,000.
The Kelly Twilly charm is inspired by two iconic Hermès items: the Kelly bag, one of the brand’s signature handbags, and the Twilly scarf, a popular accessory wrapped around bag handles to change their appearance. Despite its compact size of W6.5 × H5.5 × D2.5 cm, the charm showcases meticulous attention to detail that is quintessentially Hermès.
While it naturally complements the Kelly bag, pairing it with other Hermès bags such as the Birkin or Picotin offers a unique and stylish twist. As a charm that faithfully replicates even the smallest details of the actual Kelly bag, it is highly sought after by collectors and is notably difficult to acquire.
At the time of this update, the retail price is around ¥380,000, subject to variation based on the choice of materials.
This charm is a miniature version of Hermès’ popular Oran sandals. Despite its small size, the design is exquisitely detailed, showcasing the same craftsmanship found in the actual Oran sandals.
As shown in the image above, some charms feature multiple colors, while others are crafted in a single shade. Measuring approximately W2.7 cm × H7.3 cm, its convenient size makes it easy to attach, which is one of the reasons for its popularity.
As of the time of writing, the retail price is approximately ¥80,000.
This charming piece is a miniature version of the Kelly Doll—a playful design that adds a face, arms, and legs to the iconic Kelly bag. Blending whimsical creativity with Hermès’ renowned craftsmanship, it’s a highly coveted item among collectors.
Given its distinctive and eye-catching design, it pairs beautifully with simple bags to let the charm stand out. Alternatively, styling it alongside an actual Kelly Doll bag for a “parent-and-child” look is a unique and delightful option. Due to its limited production, it is considered a rare and hard-to-find item.
At the time of this update, the retail price is approximately ¥590,000, with variations depending on the materials used.
This charm is a variation of the classic Rodeo, featuring added wings for a whimsical twist. Inspired by Pegasus from Greek mythology, its fantastical and exclusive design has made it especially popular. It is often released as a seasonal limited edition.
Highly coveted by collectors, the Pegasus charm frequently commands premium prices on the secondary market. Like the standard Rodeo, it pairs well with any Hermès bag, but it is particularly striking when styled with classic pieces such as the Kelly or Birkin.
At the time of this update, the retail price is ¥113,300.
Here are five key reasons behind the popularity of Hermès charms.
Hermès continues to captivate people around the world with its exceptional craftsmanship. Charms, which offer a relatively accessible way to experience the Hermès universe, often serve as an entry point into the brand’s coveted collection.
Though small in size, each charm embodies the brand’s uncompromising quality and design philosophy—allowing you to enjoy the essence of Hermès in a refined, miniature form.
Hermès bag charms are crafted using unique colors and materials. This allows even your everyday bags to instantly take on a fresh new look simply by adding a charm.
Popular for their versatility, these charms can be swapped out to match the season or your outfit, making them a perfect accessory to change up your mood and style.
Hermès charms feature new designs and colors each season. With limited editions and rare pieces, they possess a high collectible value.
Unlike bags, their small size makes it easy to collect multiple charms, and many enthusiasts enjoy sharing their collections on social media.
Hermès charms offer an ideal size and price range for gifts. They are more approachable than larger items like bags, making them easy to give and appreciated by a wide range of ages.
These charms are often chosen as thoughtful presents for special occasions or as expressions of gratitude.
Among Hermès charms, popular designs and limited editions can appreciate in value over time. They remain highly sought after in the secondary market, offering good liquidity and stable demand as collector’s items.
Hermès charms are accessories that add a unique touch to your bag. There are many different styles available, so it’s important to choose one that matches your personal style and preferences.
At XIAOMA, a specialty Hermès boutique, we offer a wide variety of Hermès charms. You can even try pairing them with your own bags in-store to find the perfect match. Please feel free to visit us and explore our collection firsthand.
You can also browse our charm collection on the official XIAOMA online store.
We also provide a detailed introduction to Hermès charms in the following article. Please feel free to take a look.
