With its refined square case and playful Hermès touch, the Cape Cod watch has captivated both men and women since its debut in 1991. Blending classic elegance with contemporary flair, it has become a timeless icon.
In this article, we explore the fascinating story behind the creation of the Cape Cod, its evolution during the Margiela era, current models, trends in the pre-owned market, reviews, and celebrity wearers. Whether you’re considering a purchase or already own one, this guide will help you discover what makes the Cape Cod truly special.
Since its debut in 1991, the Hermès Cape Cod watch has fascinated wearers with its original design and distinctive charm. In this section, we’ll explore how the Cape Cod was created, how it evolved during the Margiela era, and how it reflects Hermès’ design philosophy and iconic elements.
The Cape Cod was introduced in 1991 by designer Henri d’Origny. Its refined square case paired with a uniquely playful Hermès flair has captivated both men and women for decades.
The Cape Cod’s design was inspired by the anchor chain motif known as “Chaîne d’Ancre,” which has also been used in Hermès jewelry.
The lugs that integrate this motif into the rectangular case are both classic and daring. With a perfect balance of straight and curved lines, the watch carries a modern elegance that gently subverts traditional watchmaking norms.
The square case is not a strict geometric square—it features subtly rounded edges, allowing it to rest comfortably on any wrist. This achieves a beautiful harmony between aesthetics and practicality, appealing to all genders.
Image source：Hermès
From 1997 to 2003, Martin Margiela served as the artistic director of Hermès’ women’s collections. During this “Margiela era,” the Cape Cod underwent a significant transformation.
The most iconic development was the introduction of the Double Tour strap—an idea born from Margiela himself.
The strap wraps around the wrist twice, offering a fresh way to wear a watch, almost like a piece of jewelry. This style has since become a defining feature of the Cape Cod collection.
If you’re considering purchasing the Hermès Cape Cod, you’re likely curious about its real-world reputation and what current users are saying. In this section, we explore why the Cape Cod continues to enjoy enduring popularity, drawing from social media posts and customer reviews.
Across social media and review platforms, the Cape Cod consistently receives positive feedback, such as:
Many Hermès fans who already own a Birkin or Kelly bag see the Cape Cod as their “next Hermès piece”—a natural next step in building their collection.
One of the Cape Cod’s biggest draws is its ability to feel luxurious without being overly flashy—making it effortlessly wearable in everyday settings.
Its interchangeable straps also enhance its fashion appeal. In particular, the Double Tour strap offers a customizable look, with leather color and texture dramatically changing the watch’s vibe. This makes it easy to “dress up” or “dress down” depending on the season or your outfit.
Image source：Hermès
Image source：Hermès
Additionally, the minimalist dial design ensures that the Cape Cod pairs seamlessly with your wardrobe, offering a subtle sophistication that fits well in both business and formal settings.
The Cape Cod's appeal lies in its unisex design—making it a versatile timepiece that transcends gender. In this section, we highlight popular models and styling preferences for both men and women.
Although designed as a unisex watch, the Cape Cod has earned a solid following among men. Larger case sizes are particularly popular, offering just the right amount of thickness and presence while maintaining Hermès’ signature understated elegance.
Many men opt for simple black leather or alligator straps, styling the watch subtly with suits for a refined yet distinctive look.
Image source：Hermès
“I wanted something a little different from Rolex or Omega—a more refined, insider’s choice.”
For men with a keen eye for aesthetics, the Cape Cod is a confident and stylish alternative.
Among women, the slim-case version with a Double Tour (double-wrap) strap is especially favored.
Image source：Hermès
It adds an accessory-like touch of flair to the wrist while still embodying Hermès’ signature elegance.
The wide color range—classic black, soft etoupe, vibrant red, and various blues—makes it easy to coordinate with different outfits and seasons.
Despite being a women’s model, the dial tends to be slightly oversized, enhancing readability and making it ideal for both work and casual wear.
Image source：Hermès
“I prefer to keep my jewelry minimal, but I still want one piece that adds a touch of glamour.”
For women who feel this way, the Cape Cod offers the perfect balance of subtle charm and sophistication.
Image source：Hermès
Image source：Hermès
One of the Cape Cod’s greatest strengths is its shareable, gender-neutral design. With no excessive branding or embellishment, it’s often chosen as a watch for couples to share. Just switching out the strap can transform the look entirely—another reason for its enduring popularity.
Image credit：Hermès
What’s more, its variety of case sizes, strap lengths, and material options allow it to suit wrists of all shapes and sizes, regardless of gender.
Elegant yet playful, the Cape Cod is perfect for those seeking a watch that’s distinctive, yet never overdone—a true statement piece that quietly stands apart.
The Hermès Cape Cod is available in a wide variety of models. In this section, we highlight the features and retail prices of popular versions—including standard models, diamond-set variations, and the iconic Double Tour.
Note: Prices are reference values as of the time of this article update and may vary depending on the materials used and the condition of the item. Please check in-store for the latest information.
The standard Cape Cod model features a minimalist square case paired with leather straps such as Swift calfskin.
Image source：Hermès
Popular current variants include:
Stainless steel is the most common case material, though some models combine steel with gold or rose gold. Straps are typically crafted from calfskin and are also released in seasonal colors and limited-edition materials.
Retail prices for standard models generally range from ¥350,000 to ¥450,000 (excluding tax). Prices may vary depending on the strap material, case size, and whether the model is a limited or overseas-only edition.
For those seeking a more glamorous look, models adorned with diamonds on the dial or case are a popular choice. One standout is the Cape Cod PM Diamond, which features small diamonds set around the case for an elegant sparkle that’s subtle yet refined.
Image source：Hermès
Diamond-set models are priced from the 800,000 yen range and up, but those with extras like a mother-of-pearl dial or crocodile leather strap can exceed several million yen.
Image source：Hermès
These models are especially popular with customers who want a timepiece that feels like fine jewelry and reflects personal style.
No discussion of the Cape Cod is complete without mentioning the iconic Double Tour strap, which debuted in 1998. Instantly recognizable, this double-wrap design adds flair and sophistication to the wrist.
Hermès offers a broad range of strap options, featuring signature colors like Gold, Orange, and Rose Sakura, among others. The attention to color is part of what makes the Double Tour so distinctive.
Image source：Hermès
Image source：Hermès
Image source：Hermès
Retail prices for these models typically fall between ¥400,000 and ¥600,000, depending on the leather used (such as Vau Barenia or Vau Swift).
In recent years, limited-edition colors and artist collaborations have also been released, increasing the collectibility and desirability of these rare pieces.
While the standard Hermès Cape Cod models are relatively easy to find at official boutiques, limited editions and models made from rare materials are often produced in small quantities, making them difficult to obtain from official stores or online.
This section covers the resale market pricing of the Cape Cod, how it compares to retail prices, and important tips for selecting a pre-owned piece.
Note: All prices mentioned here are based on market conditions at the time of writing and may vary depending on materials, condition, and availability. Please check with stores for the most up-to-date information.
The Hermès Cape Cod remains a stable favorite on the resale market.
Standard stainless steel models in good condition typically range from ¥150,000 to ¥300,000. Even unused pieces can sometimes be found slightly below retail price.
Standard Cape Cod: Retail and Pre-Owned Price Summary
Note: Prices vary depending on condition, materials, and availability. Always confirm the latest pricing in-store.
Meanwhile, special models like the Double Tour or those with diamond embellishments tend to fall in the ¥300,000 to ¥600,000 range, though prices vary significantly based on condition and included accessories.
Double Tour Cape Cod: Retail and Pre-Owned Price Summary
Some straps in rare or discontinued colors may command premium pricing in the resale market.
Special Editions (Diamonds, Crocodile Leather, etc.): Retail and Pre-Owned Price Summary
To maximize satisfaction when buying pre-owned, it’s essential to compare with the current retail price to ensure you're getting a fair deal.
Recently, models produced during the Margiela era (from the 1990s to early 2000s) have drawn renewed attention.
Image source：VOGUE BRITISH
These pieces are often characterized by muted dial tones, vintage-style straps, and understated Hermès logos.
Even standard models from this period can sell for ¥400,000 or more if well preserved—despite their age—due to their strong appeal among collectors.
Documentation such as certificates or papers confirming the production year can further increase their value.
For those who want a truly unique Cape Cod or are drawn to pieces with archival value, Margiela-era models are a compelling choice.
When shopping for a pre-owned Cape Cod, evaluating the watch’s condition is just as important as its design. Here are the essential items to review:
Also, be cautious of listings priced well below market average. These may come with issues such as poor condition or authenticity concerns. Always ask for detailed photos and communicate clearly with the seller before purchasing.
Given the high value of these timepieces, we strongly recommend buying from reputable retailers or trusted pre-owned luxury stores with a proven track record.
The Hermès Cape Cod is beloved by celebrities known for their refined, fashion-forward style. In this section, we highlight how famous figures in Japan and abroad wear the Cape Cod and offer styling tips to incorporate it into your own daily wardrobe.
In Japan, fashion-conscious actresses and models often wear the Cape Cod in their personal outfits, frequently styled subtly or via professional stylists.
The Double Tour model has also made appearances in television dramas and fashion magazine editorials.
Internationally, the Cape Cod is favored by creative professionals based in Paris and Milan, fashion editors, and actors known for their effortless looks.
It’s often spotted in street snaps and airport photos.
Thanks to its understated branding, the Cape Cod appeals to those who appreciate the subtlety of Hermès—those “in the know” will recognize it, while it remains discreet to others.
Drawing from celebrity styling, the Cape Cod proves to be a versatile timepiece that blends effortlessly with a variety of fashion aesthetics:
Image source：Hermès
Pair a PM-size Cape Cod in Étoupe with a tailored pantsuit or crisp shirt for a refined professional look.
Image source：Hermès
Add a relaxed flair to linen dresses or denim with a colorful strap or a Double Tour model.
IImage source：Hermès
Choose a diamond-set Cape Cod worn like jewelry to add a subtle touch of elegance to your ensemble.
Across all styles, the Cape Cod adds polish without overpowering—bringing cohesion and sophistication to any outfit.
The Cape Cod is more than just a watch—it’s an embodiment of Hermès’ heritage and design philosophy, a true wearable art piece.
From its origins and Margiela-era evolution to its unisex appeal and diverse pricing across models, which version of the Cape Cod speaks to you the most?
If you’re considering purchasing one, it’s important to choose a model that aligns with your lifestyle and personal values.
For current owners, understanding the value of your Cape Cod in today’s market is just as important. Margiela-era pieces and well-preserved models, in particular, are often highly regarded in the resale market.
At XIAOMA, we have extensive experience with both the purchase and sale of Hermès Cape Cod watches. We also welcome inquiries about limited editions and rare models.
