Hermès handbags continue to win the hearts of fans around the world with their exquisite design and exceptional quality. For first-time buyers, it can be difficult to decide which style to start with.
This guide presents the top 10 best-selling Hermès bags at XIAOMA, along with practical tips for beginners. We hope it helps you find the perfect bag to suit your needs.
Here, we present the Top 10 most popular Hermès handbags at the specialty store XIAOMA.
In addition to basic details such as size and functionality, we also provide styling images and real customer reviews to serve as helpful references for your purchase.
※ Data source: 2024 annual sales statistics from XIAOMA Ginza Chuo-dori Store.
Though compact in size, this bag makes an undeniable statement and is one of the iconic masterpieces that symbolize Hermès. With its practical size and exquisite design, it is loved by customers of all age groups.
| Noir (Black) | Etoupe | Gold |
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"I love its small and cute appearance, which is perfect as an accent for my outfits."
As the classic size of the Birkin bag, the 30 cm version has remained a popular and timeless choice for many years. It combines an elegant appearance with practical storage capacity, making it the first choice for many loyal users.
| Noir (Black) | Etoupe | Gold |
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"I purchased this thinking 'When it comes to Hermès, it's got to be a Birkin!' I use the black Togo leather model, and it's been an incredibly helpful item as it goes well with any occasion or outfit."
Recommended reading: What is a Birkin? A Guide to Choosing the Iconic Hermès Masterpiece
With elegant lines and practical storage, this bag is one of Hermès' signature designs. It comes with a detachable shoulder strap, allowing it to be carried by hand or worn crossbody, offering versatile styling options for various outfits.
| Noir (Black) | Etoupe | Gold |
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"The beautiful appearance of the Kelly bag is one of my favorites because it adds elegance to any outfit."
This is an elegant evolution of the classic Mini Kelly bag, featuring sharper lines and a slimmer profile, presenting a more refined and minimalist style.
| Etoupe | Gris Perle | Gold |
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"For those who don't carry many personal items, this bag is very lightweight and convenient to carry."
This shoulder bag features an exquisite design and the iconic H-shaped metal clasp, offering a minimalist yet noticeable presence. It is a bag that combines both aesthetics and practicality.
| Noir (Black) | Etoupe | Gold |
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"I love how the simple design with the H clasp as an accent is so quintessentially Hermès."
Recommended reading: Complete Guide to Hermès Constance Mini | Retail Price, How to Purchase, and Practicality
The simple bucket-style design is effortlessly versatile, making it a highly popular casual bag that is often chosen as a first Hermès piece.
| Noir (Black) | Biscuit | Mauve Sylvestre |
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"I'm the type who only needs to carry a wallet and smartphone, so the Picotin PM is the perfect size for me, and above all, it's an adorable item."
Recommended reading: Complete Guide to Hermès Picotin | Retail Price, Size, Usage, and Selection Tips
A clutch bag that is a compact version of the Kelly bag. Comes with a strap for versatile 2-way use.
| Noir (Black) | Gold | Anis Green |
 |  |  |
A casual and practical shoulder bag featuring the iconic H logo in a perforated design.
| Noir (Black) | Etoupe | New White |
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"I use the compact Evelyne TPM in a light blue shade as an accent point in my outfits."
Recommended reading: Complete Guide to Hermès Evelyne Mini (TPM) | Retail Price, Colors, How to Purchase, and Its Charm
Slightly larger than the Kelly 25, this model is suitable for business settings. It maintains the elegant silhouette while offering practical storage capacity.
| Noir (Black) | Etoupe | Etain |
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"I use it for special occasions like my daughter's graduation and wedding ceremonies. I often wear kimono as well, and I highly recommend the Kelly as it pairs beautifully with traditional Japanese attire."
Recommended reading: What is a Kelly Bag? Explanation of Its Features & How to Choose the Perfect Size and Model
A bag characterized by its feminine, soft silhouette. Its charm lies in the unique design with expanded sides and practical features including longer handles that allow for shoulder carry.
| Etoupe | Ardoise | Nata |
 |  |  |
"I purchased this bag because of its feminine vibes. I like that it's easy to match with various outfits and can also be used as a shoulder bag."
So far, we have introduced the popular rankings from XIAOMA. However, for those of you considering purchasing your first Hermès bag, "popularity" is not the only measure to consider.
Is the price reasonable? Is it easy to maintain? Can it be used for long-term daily use? These are all important factors to focus on when selecting your first bag.
Therefore, based on the following three key elements, we have carefully selected five classic bags recommended for Hermès beginners:
We believe these five bags will be the perfect choice for your first Hermès experience.
The Picotin Lock PM is available in a relatively accessible price range among Hermès bags and features a design that's easy to use casually.
With its effortless bucket-shaped silhouette and practical storage capacity, why not consider it as one of your first Hermès candidates?
▶︎Browse the Picotin Lock PM at XIAOMA Official Online Store
The Evelyne TPM is one of the most reasonably priced bags in the Hermès collection. The H logo subtly expressed through perforation is elegantly understated and features a design that pairs easily with casual styles.
Its lightweight, easy-to-carry nature and perfect size for daily use are among the reasons why it's an appealing choice for your first Hermès.
▶︎Browse the Evelyne TPM at XIAOMA Official Online Store
The Constance Mini offers a modern impression while remaining classic. Its iconic H logo hardware serves as an elegant accent, making it versatile for a wide range of occasions from casual to formal.
Easy to use as a shoulder bag and capable of creating a stylish impression, it excels as a fashion item as well.
▶︎Browse the Constance Mini at XIAOMA Official Online Store
The Garden Party PM is a simple and practical tote bag. Despite its casual design, it embodies the high quality and sophisticated atmosphere unique to Hermès.
With its practical size that can accommodate A4 documents, it's also suitable for business settings.
▶︎Browse the Garden Party PM at XIAOMA Official Online Store
Recommended reading: A Complete Guide to the Charm of Hermès Garden Party | Size Selection and Price Introduction
Birkin 30, is a signature masterpiece of Hermès. It is a model that has been loved for many years as the standard size, it offers practical storage capacity and an elegant, dignified presence.
With its high investment value and as a model that allows you to fully experience the Hermès aesthetic, it's recommended for those considering a high-end option for their first Hermès.
▶︎Browse the Birkin 30 at XIAOMA Official Online Store
When choosing an Hermès bag, several factors should be taken into account to make an informed decision:
Selecting the appropriate size for your Hermès bag based on the occasion will ensure that it serves its purpose in your daily life:
▼ Please refer to the illustration of the proportion of different sizes of Birkin bags for guidance.
The choice of material significantly changes the impression of a Hermès bag. Selecting a material that suits your lifestyle will allow you to enjoy your bag for many years.
For more details on Hermès materials, please refer to our article below.
If you have a budget for purchasing a Hermès bag, it's recommended to consider models accordingly. Below are recommended models by budget range.
These models are primarily practical and easy to use casually, well suited for daily life.
Recommended Models for 1-2 Million Yen
Classic popular models and elegantly designed bags suitable for formal occasions are available in this range.
You can select your preferred model from Hermès's signature masterpieces. These models have high investment value and can be treasured for many years.
*Note: Prices listed are retail prices (new item prices) for reference. In the secondary market, prices may vary depending on condition and popularity.
▶︎What is the price of a Birkin? [2025 Latest] Comprehensive guide to prices by size and material
XIAOMA offers a wide selection of brand-new and unused Hermès handbags. Our team also provides personalized guidance for selecting your first Hermès. Feel free to reach out to us anytime for expert advice.
▶︎See XIAOMA store locations here
There are two main ways to purchase Hermès bags: buying from official boutiques and buying from specialized stores.
Image source: Hermès
At Hermès official boutiques, you can purchase new bags at retail prices.
Image source: XIAOMA
At specialized stores like XIAOMA, you can purchase carefully selected pre-owned items, unused items, and brand-new products.
At XIAOMA, a store specializing in Hermès, we offer only items that have passed strict quality checks conducted by our experienced specialists. We also carry a selection of brand-new and unused bags—perfect for those considering their first Hermès purchase. Feel free to contact us anytime for assistance.
Hermès bags are timeless pieces designed to be cherished and used for a lifetime. For first-time buyers, we recommend starting with more accessible models such as the Picotin Lock PM or Evelyne TPM.
If you've found a bag that catches your eye, we invite you to explore the XIAOMA official online store. A wide selection also awaits you at our physical locations—we look forward to welcoming you.
