“Even at a high price, it’s worth buying if it holds its value”—with this mindset, more and more people are choosing Hermès bags. In fact, some of the most sought-after models are sold on the pre-owned market for well above their original retail prices, with certain pieces increasing in value by hundreds of thousands of yen in just a few years.
In this article, we’ll introduce the top 5 Hermès bags that have proven to retain their value in 2025, not just as fashion items but as assets that appreciate over time.
Whether you're wondering “Which model should I invest in next?” or “How much could I sell my bag for right now?”, this guide will provide the insights you need. It's a must-read not only for those considering a purchase or resale, but also for anyone who wants to enjoy their Hermès for years to come.
There are clear reasons why Hermès bags are often said to hold asset value. Let’s take a closer look at the three key factors that support this reputation:
Among luxury brands, Hermès is known for its rapid and consistent price hikes. For instance, the Birkin 30 in Togo leather retailed for approximately ¥1,320,000 in 2019, but by 2025, that price has climbed to around ¥2,060,000. That’s an increase of over ¥550,000 in six years—nearly a 40% rise.
This isn’t merely due to inflation; it reflects Hermès’ deliberate brand strategy and the increasing rarity of its bags. Given these factors, further price growth is expected in the coming years.
Hermès bags are not readily available—even if you want to buy one, it’s rarely that simple. Highly sought-after models like the Birkin, Kelly, and Mini Kelly are notoriously difficult to purchase from official boutiques. Acquiring one often requires a long-standing relationship with the brand—or sheer luck.
This limited availability fuels higher resale values in the secondary market and turns ownership itself into a mark of value—making the bags true assets.
Most bags lose value once used—but Hermès defies that norm. Many popular models can sell for more than their original retail price even in pre-owned condition.
For example, a well-maintained Kelly 25 or Mini Kelly II can often fetch 1.2 to 1.5 times the retail price. Rare or unused items, or those in limited colors, may even command double the retail price.
This phenomenon is strong proof of their asset-like nature, and why buyers increasingly see Hermès bags as investments from the moment of purchase.
In short, Hermès bags are a rare combination of increasing prices, limited availability, and resale value retention—making them not just luxury goods, but tangible assets in their own right.
“If I’m going to invest in an Hermès bag, I want one that won’t lose its value over time.”
If this sounds like you, this ranking is for you. Based on 2025 market trends, retail prices, resale values, and resale rates, we’ve selected the top 5 Hermès bags recognized for their strong asset value.
The models featured here are not only highly sought after, but often sell for above their retail price—even pre-owned. Many are also expected to appreciate further in the coming years.
All prices mentioned are reference values as of the article's publication. Actual prices may vary depending on model, material, color, condition, and market timing.
The Kelly 25 is considered one of the most investment-worthy models in the entire Hermès lineup. Its refined design and compact size appeal to a wide range of customers regardless of age or style, and its resale value remains consistently high in the secondary market.
There are two main versions of the Kelly 25: Retourne (soft-stitched) and Sellier (rigid-stitched), each with its own charm and asset potential.
Neither version is universally “superior” in the market, but both consistently trade for well above retail—earning the Kelly 25 its reputation as a bag of inherent value.
Approx. ¥2,500,000 – ¥3,500,000
Approx. ¥2,900,000 – ¥3,200,000
✔️ A flawless No.1 investment bag, combining popularity, rarity, and resale power.
✔️ Explore Kelly 25 at Hermès specialist XIAOMA
Among the iconic Birkin lineup, the 25cm model is considered the strongest in terms of investment potential. Demand far exceeds supply, and popular colors or hardware combinations often resell for more than double the retail price.
Unused to display-condition items typically sell for 1.5 to 2.0 times the retail price.
Popular models frequently exceed ¥3,000,000.
Approx. ¥2,600,000 – ¥2,800,000
✔️ A top investment choice you’ll want to secure now—especially with prices expected to rise further.
✔️ Explore Birkin 25 at Hermès specialist XIAOMA
The Mini Kelly II—also known as the "phantom bag"—is notoriously difficult to obtain at retail, and virtually always commands a premium on the secondary market. Its compact size, crossbody functionality, and unmistakable elegance make it a coveted piece across generations.
Approx. ¥3,000,000 – ¥4,500,000
✔️ Arguably the most difficult Hermès bag to purchase directly. A true asset bag whose value may increase just by owning it.
✔️ Explore Mini Kelly II at Hermès specialist XIAOMA
The Constance Mini combines a timeless design with practical crossbody wearability, making it a long-standing favorite. In particular, combinations like black Box Calf with gold hardware continue to be highly valued in the resale market.
Approx. ¥1,600,000 – ¥1,800,000
✔️ With potential for further price growth, this is also a great choice for first-time luxury investors.
✔️ Explore Constance Mini at Hermès specialist XIAOMA
Balancing storage capacity and prestige, the Birkin 30 has been a consistent favorite for years. Its retail price has risen by over ¥400,000 in just the past six years, making it a prime example of a bag that appreciates with ownership.
Togo / Taurillon Clemence: ¥2,057,000 (2025)
Unused items: typically 1.3 to 1.6 times the retail price
→ Depending on condition and color, prices can exceed ¥3,000,000
Approx. ¥2,700,000 – ¥3,000,000
✔️ A stable, long-term investment—worth purchasing now for future value.
✔️ Explore Birkin 30 at Hermès specialist XIAOMA
Beyond the top 5 models we’ve covered, there are several other Hermès bags attracting attention as potential future investments. Due to shifting trends, limited supply, and increasing demand, these models are showing signs that their asset value could rise significantly in the near future.
Here, we highlight bags where the gap between retail and resale prices is narrowing, and models gaining traction due to rarity, functionality, or renewed appreciation within the brand.
With its timeless silhouette and compact size (such as the Mini and 25cm), the Bolide 1923 has seen a steady rise in popularity since around 2023. Well-preserved pre-owned pieces are increasingly being sold at close to retail price on the secondary market.
Classic combinations—such as Black with gold hardware—offer both everyday usability and collectible appeal, making this a strong candidate for future “investment bag” status.
✔️ Explore Bolide 1923 at XIAOMA’s official online store
Riding the ongoing mini bag trend, the Evelyne TPM—commonly known as the Mini Evelyne—has seen a surge in popularity. Once considered purely casual, it’s now frequently used as a style statement thanks to vibrant color options and interchangeable straps.
Although its retail price remains relatively accessible, popular colors in excellent condition have begun reselling for around 1.2x retail. With this upward momentum, its future as a value-retaining bag looks promising.
✔️ Explore Evelyne TPM at XIAOMA’s official online store
At first glance, the Herbag Zip seems like a simple and casual model—but it carries a unique legacy of alternating between regular and discontinued status. Because of this, certain colors and sizes are starting to gain recognition in the resale market.
Its practicality, thanks to the zip design and lightweight materials, is being reappraised. Especially in combinations like Black with calf leather or limited-edition Toile patterns, resale prices are approaching retail.
The Herbag Zip’s blend of ease of use and brand prestige makes it a reliable choice as a “practical yet resale-worthy” investment bag.
✔️ Explore Herbag Zip at XIAOMA’s official online store
As you can see, many Hermès bags still hold “asset potential.”
The key to choosing Hermès as an investment is identifying which models are likely to exceed their retail value in the coming years—and acting early.
“If I’m going to buy an Hermès bag, I want one that won’t lose its value.”
If that’s what you’re thinking, here are three essential points to help you identify Hermès bags with strong investment potential.
Even if it’s your first Hermès purchase, these principles will help ensure you make a smart, regret-free decision.
Models like the Kelly 25, Birkin 25, Mini Kelly, and Constance Mini are consistently popular on the pre-owned market—and command strong resale prices.
If you associate Hermès with larger bags, understanding the value of smaller sizes can help you avoid costly mistakes.
When thinking about asset value, striking the right balance between price and resale potential is crucial.
If you're unsure, start with classic materials like Epsom or Togo. But if you're aiming for high future value, exotic skins may offer exceptional upside.
In the world of Hermès, color can dramatically affect resale value. For long-term asset retention, it’s wise to choose from the three most consistently in-demand shades:
While pastel and limited-edition colors are tempting, choosing from the "Big Three" gives you the most reliable return on value.
By keeping these three points in mind, you’ll be able to approach your Hermès selection not just with aesthetic intuition—but with strategic foresight.
“Enjoy it while you own it, and treat it as an asset when the time comes to let go.”
With that perspective, find the perfect Hermès piece that works for both your lifestyle and your future.
✔️ Free consultations available via LINE. Not sure which model to choose? Feel free to reach out!
“There's an Hermès bag in my closet I no longer use.”
“I inherited a bag, but I’m not sure if it has any value.”
If this sounds familiar, it’s the perfect time to find out what your Hermès is worth today.
As we’ve seen, certain models and conditions can command far higher prices than expected—sometimes even exceeding retail. Here are three ways to assess the current asset value of your Hermès bag:
Start by looking up the latest retail price for your bag—or a similar model.
For items like the Birkin or Kelly, prices have steadily risen over the years. Even if you purchased your bag several years ago, its current market value may match or even exceed today’s retail price.
✔️ For the latest price info, refer to “Birkin vs Kelly: A Comparison Through Retail Pricing.”
Next, look into current resale listings.
By finding pre-owned listings with similar specifications—material, size, color, stamp, and condition—you can get a good estimate of how much your bag might sell for, and how quickly it might move.
Pay special attention to high-demand colors (like Black, Gold, or Etoupe), 25cm sizes, or limited editions—these often sell for more than expected.
The most accurate way to determine your bag’s value is to get a professional appraisal.
At XIAOMA, we offer free appraisals via LINE—just send us photos, and our Hermès experts will assess the current market value based on your bag’s details and condition.
Even if you're not planning to sell yet, knowing the value gives you greater options and peace of mind.
✔️ Get a free appraisal now via LINE
Knowing your bag’s value is the first step in deciding when—or whether—to sell.
If it turns out your bag is worth more than expected, it could open the door to buying a new one, exploring consignment, or simply appreciating what you already own as a true asset.
Hermès bags are more than luxury fashion items—they are rare pieces that allow you to enjoy ownership while preserving value.
The model, material, size, and color you choose can significantly affect how well the bag holds or even increases its value over time.
For example, even within the Kelly line, choosing a 25cm version in a popular color can mean the potential to sell it above retail years later.
In contrast, larger sizes or more niche colors may experience less consistent demand and pricing.
Additionally, Hermès frequently adjusts its retail prices upward, reinforcing the trend of “gaining value simply by owning” their bags.
The idea of buying now, enjoying it for a while, and selling later—this cycle only works because of Hermès' brand credibility and the strong, established resale market behind it.
Understanding how to choose and leverage a Hermès bag as a usable asset changes the entire ownership experience.
It gives you more freedom, confidence, and long-term value in your relationship with the brand.
At XIAOMA, our Hermès specialists are here to support you every step of the way—from model selection at the time of purchase to resale or consignment when the time comes.
✔️ Get a free valuation via LINE now — find out your bag’s current worth
✔️ Interested in consignment? Learn how to maximize your resale value
