Bag charms tend to divide opinion. Some see them as a fun way to express personality; others find them a bit too playful or even childish. But love them or not, there’s no denying that these charms—though relatively new in the world of Hermès—reflect the brand’s flair for unexpected, lighthearted design.
They’re also a clever way to switch things up. If you own a single go-to bag or carry something classic and understated—say, a Birkin 30 in Etoupe Togo—adding a charm or two can give it fresh character without altering its core appeal.
In this guide, we take a closer look at some of Hermès’ most iconic, sought-after, and rarest bag charms—and why collectors can’t seem to get enough of them.
The Rodeo is perhaps Hermès’ most iconic bag charm. First introduced in 2005, these charming, horse-shaped accessories have only grown in popularity over the years. Crafted from Milo lambskin—a buttery-soft leather also used for Hermès gloves—Rodeo charms are loved for their whimsical shape and rich, vibrant colors.
Today, there are around 90 color combinations in circulation, with new variations added regularly. The classic Rodeo features a tri-color design, with the body, saddle, and mane/tail in different shades. But there’s more than one way to ride: single-tone, two-tone, four-color, and even six-color (bi-sided) versions are also available.
For collectors and super fans, rare styles like the Rodeo Touch—which features an alligator saddle—or the So Black version are highly prized. There’s even a version with real horsehair for the mane and tail.
Want something with a little more flair? Meet the Rodeo Pegasus. Introduced in 2021, this winged variant takes the charm’s playful spirit to new heights. While available in fewer colorways, its fantasy-inspired silhouette adds an extra layer of magic.
Rodeo comes in three sizes, PM (9.7 cm x 7.8 cm), MM (12.7 cm x 10.5 cm) and GM (13.3 cm x 11.1cm).
If you’re a fan of the Rodeo, the Rooroo is likely to steal your heart too. Introduced more recently, this charming stuffed tigress brings the same sense of whimsy and fun to your Hermès collection—with a slightly wild twist.
Made entirely from soft Milo lambskin, Rooroo charms are slightly larger than a Rodeo PM and come in a single standard size. Each one is bi-color, featuring contrasting stripes—and sometimes a leather tie—set against the main body color. While there are fewer variations than the Rodeo, the Rooroo makes up for it with its bold personality and playful design.
Cute, collectible, and undeniably Hermès, the Rooroo is a standout for those looking to add a touch of fierce charm to their favorite bag.
Launched in 2021, the Buddy Shearling Charm quickly became a fan favorite—and it’s easy to see why. With its mix of leather and soft shearling, this little charm adds an irresistibly cozy touch to any Hermès bag.
Charming, tactile, and just the right amount of playful, the Buddy is also one of the more elusive pieces on the resale market. Its limited availability has only increased its appeal among collectors and charm enthusiasts alike.
Looking to add a bit of fluff and fun to your bag? The Buddy might just be the ultimate statement of soft style.
One of Hermès’ most beloved bag charm traditions is transforming its iconic pieces into miniature keepsakes—and the Oran Nano is a perfect example. Originally launched in 1997, the Oran Sandal became an instant classic, easily recognized by the bold ‘H’ strap across the toe.
In 2012, Hermès reimagined the cult-favorite sandal as a bag charm. This one-size accessory captures the essence of the original design in a tiny, wearable form. Crafted in materials like Epsom leather and even Lizard, the Oran Nano adds a subtle yet playful nod to Hermès heritage—whether dangling from your Birkin or styled on a keychain.
Wearing a full-size Hermès Carré scarf is undeniably elegant—but often, much of its intricate design remains hidden when folded or tied. Enter the Carré Nano bag charm: a miniature masterpiece that brings these iconic prints into full view.
Printed on Swift leather, the Carré Nano lets you showcase some of Hermès’ most celebrated scarf designs right on your bag. Standout motifs include Hugo Grygkar’s timeless “Brides de Gala” and Florence Manlik’s artful “Robe du Soir.” Small in size but rich in detail, these charms are a clever way to enjoy Hermès’ storied silk heritage—no folding required.
Few things thrill Hermès fans like the sight of the signature orange shopping bag—and with the Sac Orange charm, you can carry that joy wherever you go. This instantly-recognizable charm is a scaled-down leather version of the classic Hermès paper bag, complete with the house’s “le duc attelé, groom à l’attente” carriage logo stamped front and center.
Originally released in classic Hermès orange, the Sac Orange also appeared in a vibrant “Rose Mexico” as part of the Autumn/Winter 2020 collection. It’s a playful nod to the Hermès shopping experience—and a clever way to celebrate the thrill of the buy.
Launched in 2020, the Kelly Twilly Charm takes Hermès’ love of miniature design to a whole new level. Inspired by the iconic Kelly bag, this ultra-tiny charm comes with all the signature details—sangles, turnlock, clou feet, and flawless stitching—beautifully scaled down to fit in the palm of your hand.
Each charm is topped with a silk-wrapped handle, using real Hermès Twilly scarves for an added touch of flair. Available in one petite size, the Kelly Twilly comes in a variety of leathers and colors, from Swift and Tadelakt to exotic Lizard and Croc.
Though tiny, this charm is highly coveted and can often command prices that rival full-size luxury bags. It's not just a charm—it’s a collector’s item in its own right.
Arguably Hermès’ most whimsical—and priciest—bag charm to date, the Mini Quelle Idole Bag Charm is the stuff of collector dreams. A miniature version of the beloved Quelle Idole (also affectionately known as “Kelly Doll”), this charm features all the signature details: the turnlock “nose,” articulated arms and legs, and sweet button-like eyes. It’s tiny, adorable, and notoriously hard to find.
Over the years, Hermès has released a few rare variations of the Mini Quelle Idole Charm. One standout is the 2D, pixelated version launched in December 2018 at the Hermès Ginza store in Tokyo, as part of the playful Jingle Games event. An even earlier release in 2011 was made in collaboration with Tokashimaya department store, also in a 2D format.
With its limited availability and irresistible charm, the Mini Quelle Idole is a grail item for many Hermès fans.
The Paddock collection pays homage to Hermès’ origins as a harness and saddle maker. Each charm in the series features a classic equestrian motif—think jockey caps, riding boots, saddles, horseshoes, horse heads, and even award ribbons. These charms are crafted in a mix of rich leathers like Vache Hunter, Milo lambskin, and Swift, combining sporty elegance with playful detail. For equestrian lovers and Hermès history buffs alike, the Paddock charms are a perfect nod to the brand’s riding heritage.
Founded in 2010, Petit h is Hermès’ unique department dedicated to giving new life to off-cuts, past-season pieces, and imperfect materials that would otherwise be discarded. Rather than starting with a design and then sourcing materials, the Petit h team draws inspiration directly from these unexpected scraps—a process Hermès calls “upside-down creation.”
Among the most popular Petit h items on the second-hand market are their bag charms, known for their quirky, imaginative designs. From playful animal shapes and hearts to hats, vehicles, and seasonal motifs like snowmen, gingerbread men, pumpkins, and reindeer, these upcycled charms come in a variety of sizes and styles. Each piece is truly one-of-a-kind, celebrating creativity and sustainability in perfect harmony.
When it comes to Hermès bag charms, most people immediately picture a vibrant leather accessory. But the original Hermès bag charm was actually the Breloque—crafted in palladium and gold—which has since been reimagined as the Olga bag charm, now available in palladium and permabrass finishes. These elegant metal charms showcase iconic Hermès and equestrian-inspired motifs such as a dog, horse, Chaine d’Ancre, stirrup, Médor pyramid, clou de selle, and the signature Cadena lock, all designed to beautifully dangle from your bag.
▶︎ Shop our full selection of bag charms here.
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[2025 Latest Edition] Top 10 Most Popular Hermès Charms Ranked｜Complete Guide to Prices & Types
