Kelly 25 vs 28: Which Size Is More Popular? Fit, Function & Resale Value Compared [2025]

“Should I go with the Kelly 25 or 28…?”

When choosing your first Kelly, this is a common dilemma many face. While both sizes are popular, the differences go far beyond what you might expect—from visual balance and storage capacity to versatility and even investment value.


In this article, based on the latest information as of 2025, we’ll explain the features and appeal of the Kelly 25 and 28. We'll also cover current trends in colors and materials, as well as how easily each size can be found in official boutiques versus the resale market.


Find the Kelly size that fits your lifestyle perfectly.


Kelly Bag Size Range and Popular Trends

The Kelly comes in a wide variety of sizes, from mini to large-capacity models.


Let’s first go over the size lineup and measurements of current models, then take a look at which sizes are most popular in 2025.


Commonly Available Kelly Sizes (20 / 25 / 28 / 32 / 40) and Example Storage

Here are the five representative Kelly sizes available today.


Having a list of dimensions and what each can hold makes it easier to visualize what fits your needs.


※Note: Dimensions are for reference only. They may vary depending on material and construction.


Also Recommended Reading: What is the Kelly Bag? A Guide to Its Features, Best Sizes, and How to Choose the Right Series 


Most Popular Sizes in 2025: Kelly 25 & Kelly 28

Among the Kelly lineup, the 25 and 28 are especially popular in Japan.


They fit well with the average Japanese woman's physique and are highly versatile, suitable for both everyday and formal use.


While larger sizes like 28 and 32 are often favored overseas, the 25 remains consistently in demand in Japan for its compact and elegant look.


What Kind of Bag is the Kelly 25? Features and Why It’s Popular


The Kelly 25 is loved for its compact, refined appearance.


It’s notoriously hard to find in official boutiques and highly sought after in the resale market due to its strong investment value.


Dimensions, Weight & Storage Examples

  1. Dimensions: Approx. 25×18×9.5 cm
  2. Weight: Approx. 500–600g (varies by material and hardware)
  3. Storage Example: Long wallet, smartphone, 500ml bottle (horizontal), key case, 1–2 lipsticks
  4. Retail Price (Togo / Sellier, 2025 reference): ¥1,859,000 (tax included)
  5. Resale Value (Estimate): Around ¥3,000,000–3,600,000


※Note: Prices and resale value are based on 2025 estimates and may vary depending on material, color, and condition.


Compact Yet Functional: Though small, it fits all your daily essentials well.


The fact that it can hold a 500ml bottle horizontally makes it extremely practical for everyday use.


Visual Balance (Best for Petite to Average Heights)

The Kelly 25 looks especially balanced when carried by those with an average Japanese height (approx. 158cm) or smaller.


It creates a compact silhouette and still stands out in formal settings.


Popular Colors and Materials

  1. Popular Colors: Etoupe, Black, Gold, Rose Sakura, etc.
  2. Popular Materials: Togo, Epsom, Chevre


From light shades to classic tones, a wide range of colors are in demand, making the Kelly bag a key piece in any outfit.


Investment Value & Resale Market (2025 Reference)

The Kelly 25 holds high investment value and consistently commands strong resale prices.


In the case of popular colors and materials, brand-new to SA-rank items can sometimes sell for about 1.6 to 2 times the retail price.


※Note: Prices are based on 2025 data and may fluctuate.


What Kind of Bag Is the Kelly 28? Features & Reasons for Popularity


With a balanced presence and excellent storage capacity, the Kelly 28 is a versatile size perfect for daily use and business.


It has a calm, elegant vibe and is loved by a wide audience.


Dimensions, Weight & Storage Examples

  1. Dimensions: Approx. 28×22×11.5 cm
  2. Weight: Approx. 800–900g (varies depending on material and hardware)
  3. Storage Examples: Long wallet, smartphone, 500ml bottle (vertical), small tablet, pouch, key case
  4. Retail Price (Togo / Sellier, 2025 reference): ¥1,969,000 (tax included)
  5. Resale Price Estimate: Around ¥2,400,000–2,700,000


※Note: Prices are based on 2025 data and may vary by material, color, and condition.


Thanks to its ability to hold a 500ml bottle vertically, items are easy to access even on days when you carry more.


Visual Balance (Best for Average to Taller Heights)

The Kelly 28 is especially recommended for those over 160cm or who enjoy wearing high heels.


Its size creates a balanced silhouette and pairs well with structured outfits like suits or dresses.


Popular Colors and Materials

  1. Popular Colors: Black, Etoupe, Bleu Nuit, Gold
  2. Popular Materials: Togo, Epsom, Chevre


Elegant tones and subdued colors are favored, making it a bag you'll love for years to come.


Investment Value & Resale Market (2025 Reference)

The Kelly 28 also offers strong investment value, with resale prices sometimes exceeding retail.


Brand-new to SA-rank pieces in popular colors and materials can reach around 1.2 to 1.4 times the original price.


Note: Prices are based on 2025 data and may fluctuate.


Comparison Table: Kelly 25 vs. Kelly 28 (Size, Weight, Retail, Resale Value)

Both Kelly 25 and 28 are highly sought-after sizes, but their look and functionality differ more than you might expect.


Here’s a quick comparison across several key points:



※Note: 2025 reference values. Actual prices may vary depending on material, color, and condition.


The Kelly 25 is compact, elegant, and highly valuable—often leading to buyers wanting a second or third.


Meanwhile, the Kelly 28 strikes the perfect balance between size and style, making it a true all-rounder.


Also Recommended Reading: Complete Kelly Resale Guide – Market Prices by Size and Tips for High Appraisals


Other Noteworthy Kelly Sizes


While the 25 and 28 are the most popular, other sizes also have their unique appeal.


Let’s explore the highly collectible Mini Kelly 2 and the spacious Kelly 32 / 40 models.


Mini Kelly 2: Features & Cautions

  1. Appeal: Its palm-sized charm and accessory-like elegance make it ideal for parties and special dinners where it really shines.
  2. Storage Capacity: Smartphone, small wallet, 1–2 lipsticks—just the bare essentials.
  3. Caution: May not be suitable for everyday use due to limited capacity. Not ideal on days with more to carry.
  4. Retail Price (Epsom, 2025): ¥1,551,000 (tax included)
  5. Resale Estimate: Approx. ¥3,200,000–3,700,000


Kelly 32 / 40: Appeal and Best Uses

  1. Kelly 32: Holds A4 documents or a laptop, making it perfect as a business bag. Its mature look fits well in professional settings.
  2. Kelly 40: Offers enough space for travel or business trips. Large enough for men to carry without looking out of place.
  3. Caution: Heavier and may be too large for casual daily use.
  4. Retail Price (32, Togo, Sellier, 2024): ¥1,914,000 (tax included)
  5. Resale Estimate:Kelly 32: Approx. ¥1,200,000–1,800,000/Kelly 40: Approx. ¥700,000–1,500,000


Where to Buy Popular Kelly Sizes: Boutique vs. Resale Market

To get your hands on a popular Kelly 25 or 28, you have two main options: the official Hermès boutique or the resale market.


Understanding the pros and cons of each can help you make an informed decision.


Buying from an Official Boutique

You can’t just walk in and buy a Kelly bag.


The availability depends on your relationship with the store, and popular sizes/colors are often not shown to first-time visitors.


This system reflects Hermès’ commitment to craftsmanship and selective distribution.


Benefits of Buying from the Resale Market

  1. Immediate purchase if in stock
  2. Better chances of finding rare colors and sizes
  3. Ability to compare condition and price
  4. Certified items often come with guarantees, giving peace of mind


2025 Price Ranges (Reference)

  1. Kelly 25: Secondhand market price: approx. ¥2,500,000–3,500,000
  2. Kelly 28: Secondhand market price: approx. ¥1,800,000–2,300,000

※Note: Prices based on 2025 market and subject to change.


Also Recommended Reading: [2025 Updated] Hermès Kelly Price List – Prices by Size and Material


Don’t Just Follow Popularity—Choose a Kelly That Truly Fits You

While the Kelly 25 and 28 are crowd favorites, choosing solely based on popularity can leave you with a bag that doesn’t quite work for your needs.


For long-term satisfaction, it’s important to consider how well the size fits your lifestyle and body type.


3 Key Factors When Choosing a Kelly Size

Balance with Your Body

  1. Petite? Go for the compact 25.
  2. 160cm or taller? The 28 balances beautifully.

Storage Needs

  1. Carrying less? The 25 is enough.
  2. Need to carry tablets or documents? The 28 or larger is better.

When You’ll Use It

  1. Mostly parties/formal? 25 works best.
  2. Need both daily and business use? 28 is more versatile.


Investment Potential

If you're focused on value, Kelly 25 in popular colors/materials tends to retain the highest resale price.


That said, the Kelly 28 also maintains strong demand and can fetch a high resale price if in good condition.


▶︎ Check Kelly Inventory at XIAOMA

▶︎ Try LINE Appraisal to Consult About Upgrading Your Bag


FAQ – Common Questions About Kelly Size Selection

Frequently Asked Questions About Choosing a Kelly Size

We’ve compiled some of the most common questions and answers about selecting the right Kelly bag size. Use this guide to clear up any uncertainties before making your purchase.


Q1:What is the most popular Kelly size and why?

A:As of 2025, the Kelly 25 is showing the highest popularity. It’s well-suited to the body frame of many Japanese women, offers a compact and elegant appearance, and retains strong resale value, which makes it an appealing investment.


Q2:What’s the difference between the Kelly 25 and 28?

A:The key differences lie in size impression and storage capacity. The 25 has a smaller, more formal look, while the 28 offers more storage and is easier to use for daily or business occasions.


Q3:Should I choose Sellier (external stitching) or Retourne (internal stitching)?

A:Your choice depends on the style you want to showcase.

  1. Sellier (External Stitching): Visible seams create a sharp, formal look. This style is rarer and tends to fetch higher prices in the resale market.
  2. Retourne (Internal Stitching): Concealed seams give a softer, more feminine impression. With more variations available, this style offers broader selection and is well-suited for everyday use.


Q4:Is the Mini Kelly suitable for everyday use?

A:Its capacity is limited to essentials like a smartphone, compact wallet, and a couple of lipsticks, so it may fall short for daily use. However, it makes a bold statement as a party or special occasion bag.